02598nam 2200685 a 450 991082827890332120200520144314.01-107-23505-71-107-32675-31-107-33651-11-107-33485-31-107-33319-91-107-25542-21-139-05741-31-299-40890-71-107-33568-X(CKB)2550000001018087(EBL)1139582(OCoLC)833768679(SSID)ssj0000856796(PQKBManifestationID)11488978(PQKBTitleCode)TC0000856796(PQKBWorkID)10818040(PQKB)10476251(UkCbUP)CR9781139057417(Au-PeEL)EBL1139582(CaPaEBR)ebr10679178(CaONFJC)MIL472140(MiAaPQ)EBC1139582(PPN)261365924(EXLCZ)99255000000101808720120911d2013 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierStrategic customer management integrating relationship marketing and CRM /Adrian Payne, Pennie Frow1st ed.Cambridge Cambridge University Press20131 online resource (xvi, 529 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Oct 2015).1-107-01496-4 1-107-64922-6 Includes bibliographical references and index.pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation."The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--Provided by publisher.Customer relationsManagementCustomer relationsManagement.658.8/12BUS058000bisacshPayne Adrian522501Frow Pennie1654232MiAaPQMiAaPQMiAaPQBOOK9910828278903321Strategic customer management4200293UNINA