Start with the future and work back : a heritage management manifesto / / Bruce Weindruch
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| Autore: |
Weindruch Bruce
|
| Titolo: |
Start with the future and work back : a heritage management manifesto / / Bruce Weindruch
|
| Pubblicazione: | Lanham, Maryland : , : Hamilton Books, , [2016] |
| ©2016 | |
| Descrizione fisica: | 1 online resource (197 p.) |
| Disciplina: | 338.709 |
| Soggetto topico: | Business - History |
| Leadership - History | |
| Note generali: | Includes index. |
| Nota di contenuto: | Front Cover; Copyright; Table of Contents; Foreword; Introduction; Chapter 1 - Start With the Future and Work Back; Chapter 2 - A Storehouse for Storytelling; Chapter 3 - Know Thyself; Chapter 4 - Seeing is Believing; Chapter 5 - How to Tell a Meaningful Story; Chapter 6 - The Power of StoryARC; Chapter 7 - Authenticity Sells; Acknowledgments; Index |
| Sommario/riassunto: | This book is a lively, often amusing, but seriously perceptive exploration of The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. |
| Titolo autorizzato: | Start with the future and work back |
| ISBN: | 0-7618-6756-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910815388803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |