01842nam 2200433 450 991081538880332120230808192352.00-7618-6756-2(CKB)3710000000632931(EBL)4503317(MiAaPQ)EBC4503317(EXLCZ)99371000000063293120160223h20162016 uy| 0engur|n|---|||||rdacontentrdamediardacarrierStart with the future and work back a heritage management manifesto /Bruce WeindruchLanham, Maryland :Hamilton Books,[2016]©20161 online resource (197 p.)Includes index.0-7618-6755-4 Front Cover; Copyright; Table of Contents; Foreword; Introduction; Chapter 1 - Start With the Future and Work Back; Chapter 2 - A Storehouse for Storytelling; Chapter 3 - Know Thyself; Chapter 4 - Seeing is Believing; Chapter 5 - How to Tell a Meaningful Story; Chapter 6 - The Power of StoryARC; Chapter 7 - Authenticity Sells; Acknowledgments; IndexThis book is a lively, often amusing, but seriously perceptive exploration of The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.BusinessHistoryLeadershipHistoryBusinessHistory.LeadershipHistory.338.709Weindruch Bruce1683554MiAaPQMiAaPQMiAaPQBOOK9910815388803321Start with the future and work back4054386UNINA