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Record Nr. |
UNINA9910815388803321 |
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Autore |
Weindruch Bruce |
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Titolo |
Start with the future and work back : a heritage management manifesto / / Bruce Weindruch |
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Pubbl/distr/stampa |
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Lanham, Maryland : , : Hamilton Books, , [2016] |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (197 p.) |
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Disciplina |
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Soggetti |
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Business - History |
Leadership - History |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Front Cover; Copyright; Table of Contents; Foreword; Introduction; Chapter 1 - Start With the Future and Work Back; Chapter 2 - A Storehouse for Storytelling; Chapter 3 - Know Thyself; Chapter 4 - Seeing is Believing; Chapter 5 - How to Tell a Meaningful Story; Chapter 6 - The Power of StoryARC; Chapter 7 - Authenticity Sells; Acknowledgments; Index |
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Sommario/riassunto |
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This book is a lively, often amusing, but seriously perceptive exploration of The History Factory's role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. |
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