Qualitative research in intelligence and marketing : the new strategic convergence / / Alf H. Walle III
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| Autore: |
Walle Alf H
|
| Titolo: |
Qualitative research in intelligence and marketing : the new strategic convergence / / Alf H. Walle III
|
| Pubblicazione: | Westport, Conn., : Quorum Books, 2001 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (261 p.) |
| Disciplina: | 658.4/7 |
| Soggetto topico: | Business intelligence |
| Marketing research | |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Intro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index. |
| Titolo autorizzato: | Qualitative research in intelligence and marketing |
| ISBN: | 1-4294-7643-5 |
| 1-56750-964-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910818285603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |