LEADER 02591nam 22005534a 450 001 9910818285603321 005 20240410143611.0 010 $a1-4294-7643-5 010 $a1-56750-964-9 035 $a(CKB)1000000000006546 035 $a(OCoLC)55664204 035 $a(CaPaEBR)ebrary10017903 035 $a(SSID)ssj0000283303 035 $a(PQKBManifestationID)11233602 035 $a(PQKBTitleCode)TC0000283303 035 $a(PQKBWorkID)10247321 035 $a(PQKB)10360051 035 $a(MiAaPQ)EBC3000574 035 $a(Au-PeEL)EBL3000574 035 $a(CaPaEBR)ebr10017903 035 $a(OCoLC)923555995 035 $a(EXLCZ)991000000000006546 100 $a20000222d2001 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aQualitative research in intelligence and marketing $ethe new strategic convergence /$fAlf H. Walle III 205 $a1st ed. 210 $aWestport, Conn. $cQuorum Books$d2001 215 $a1 online resource (261 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-56720-366-3 320 $aIncludes bibliographical references and index. 327 $aIntro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index. 606 $aBusiness intelligence 606 $aMarketing research 615 0$aBusiness intelligence. 615 0$aMarketing research. 676 $a658.4/7 700 $aWalle$b Alf H$0887725 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910818285603321 996 $aQualitative research in intelligence and marketing$93916621 997 $aUNINA