02591nam 22005534a 450 991081828560332120240410143611.01-4294-7643-51-56750-964-9(CKB)1000000000006546(OCoLC)55664204(CaPaEBR)ebrary10017903(SSID)ssj0000283303(PQKBManifestationID)11233602(PQKBTitleCode)TC0000283303(PQKBWorkID)10247321(PQKB)10360051(MiAaPQ)EBC3000574(Au-PeEL)EBL3000574(CaPaEBR)ebr10017903(OCoLC)923555995(EXLCZ)99100000000000654620000222d2001 uy 0engurcn|||||||||txtccrQualitative research in intelligence and marketing the new strategic convergence /Alf H. Walle III1st ed.Westport, Conn. Quorum Books20011 online resource (261 p.) Bibliographic Level Mode of Issuance: Monograph1-56720-366-3 Includes bibliographical references and index.Intro -- Preface -- Acknowledgments -- 1. Introduction -- I. Parallels, Agendas, and Options -- 2. Competitive Intelligence as Qualitative Alternative -- 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools -- 4. Justifying Qualitative Methods -- 5. The Qualitative Espionage Model -- 6. Competitive Intelligence, the Planning Process, and Marketing -- 7. The Process of Intelligence -- 8. The Qualitative Social Sciences and Competitive Intelligence -- 9. The Humanities and Competitive Intelligence -- 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities -- 11. Competitive Intelligence at a Distance: Learning from World War II -- 12. The Qualitative Audit -- Epilogue: The 10 Percent Edge -- Appendix 1: The Use and Abuse of Warfare and Sports Analogies -- Appendix 2: The ''Care and Feeding'' of Humanists -- Index.Business intelligenceMarketing researchBusiness intelligence.Marketing research.658.4/7Walle Alf H887725MiAaPQMiAaPQMiAaPQBOOK9910818285603321Qualitative research in intelligence and marketing3916621UNINA