Product strategy and management / / Michael Baker and Susan Hart
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| Autore: |
Baker Michael J. <1935->
|
| Titolo: |
Product strategy and management / / Michael Baker and Susan Hart
|
| Pubblicazione: | Harlow, England : , : FT Prentice Hall, , [2007] |
| ©2007 | |
| Edizione: | Second edition. |
| Descrizione fisica: | 1 online resource (xviii, 541 páginas) : ilustraciones |
| Disciplina: | 658.56 |
| Soggetto topico: | New products - Management |
| Product management | |
| Persona (resp. second.): | HartSusan J. |
| Note generali: | Contiene índice. |
| Nota di bibliografia: | Includes bibliographical references (pages [504]-526) and index. |
| Sommario/riassunto: | Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time. |
| Titolo autorizzato: | Product strategy and management |
| ISBN: | 1-5129-3984-6 |
| 1-281-82993-5 | |
| 9786611829933 | |
| 1-4082-5027-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154649003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |