LEADER 02781oam 2200637 450 001 9910154649003321 005 20230721033104.0 010 $a1-5129-3984-6 010 $a1-281-82993-5 010 $a9786611829933 010 $a1-4082-5027-6 035 $a(CKB)1000000000549896 035 $a(SSID)ssj0000307008 035 $a(PQKBManifestationID)12060359 035 $a(PQKBTitleCode)TC0000307008 035 $a(PQKBWorkID)10242851 035 $a(PQKB)10949842 035 $a(MiAaPQ)EBC4849522 035 $a(MiAaPQ)EBC5186176 035 $a(MiAaPQ)EBC5187751 035 $a(MiAaPQ)EBC5834447 035 $a(MiAaPQ)EBC5137224 035 $a(MiAaPQ)EBC6400324 035 $a(Au-PeEL)EBL5137224 035 $a(CaONFJC)MIL182993 035 $a(OCoLC)843112931 035 $a(EXLCZ)991000000000549896 100 $a20210428d2007 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aProduct strategy and management /$fMichael Baker and Susan Hart 205 $aSecond edition. 210 1$aHarlow, England :$cFT Prentice Hall,$d[2007] 210 4$d©2007 215 $a1 online resource (xviii, 541 pa?ginas) $cilustraciones 300 $aContiene i?ndice. 311 $a0-273-69450-2 320 $aIncludes bibliographical references (pages [504]-526) and index. 330 $aProduct Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time. 606 $aNew products$xManagement$vCase studies 606 $aProduct management 615 0$aNew products$xManagement 615 0$aProduct management. 676 $a658.56 700 $aBaker$b Michael J.$f1935-$0106875 702 $aHart$b Susan J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910154649003321 996 $aProduct strategy and management$92869323 997 $aUNINA LEADER 08050nam 22005415 450 001 996538664103316 005 20230628215426.0 010 $a3-031-37117-8 024 7 $a10.1007/978-3-031-37117-2 035 $a(MiAaPQ)EBC30611272 035 $a(Au-PeEL)EBL30611272 035 $a(DE-He213)978-3-031-37117-2 035 $a(PPN)272259772 035 $a(EXLCZ)9927279128300041 100 $a20230628d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aComputational Science and Its Applications ? ICCSA 2023 Workshops$b[electronic resource] $eAthens, Greece, July 3?6, 2023, Proceedings, Part V /$fedited by Osvaldo Gervasi, Beniamino Murgante, Ana Maria A. C. Rocha, Chiara Garau, Francesco Scorza, Yeliz Karaca, Carmelo M. Torre 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 215 $a1 online resource (747 pages) 225 1 $aLecture Notes in Computer Science,$x1611-3349 ;$v14108 311 08$aPrint version: Gervasi, Osvaldo Computational Science and Its Applications - ICCSA 2023 Workshops Cham : Springer International Publishing AG,c2023 9783031371165 327 $aInternational Workshop on Information and Knowledge in the Internet of Things (IKIT 2023) -- Opportunities and Challenges of Digital Transformation in the Public Sector: the Case of Ecuador -- Real-time Anomaly Detection Business Process For Industrial Equipment Using Internet of Things and Unsupervised Machine Learning Algorithms -- IoT Based Recycling Bins for Santa Elena Province -- Arduino and the construction of a height and heart rate meter -- Effects of the Olympics on Citizens' Interest in Foreign Cultures: Evidence from the Tokyo 2020 Games -- How 5G will transform Smart Cities: A Literature Review -- FPGA-based Hardware/Software Codesign for Video Encoder on IoT Edge Platforms -- Impact of ICT on the agricultural sector's sustainability: evidence based on practices -- Identification of Bus Stations on the Urban Transport Network based on GPS Tracking Data -- Augmented Computing and Smart Cities Sustainability -- IOHIVE: Architecture and Infrastructure of an IOT System for Beehive Monitoring and an Interactive Journaling Wearable Device for Beekeepers -- Emerging Data Driven smart city and its solutions for sustainability: the case of Cuenca-Ecuador -- Adoption of the rules of the General Data Protection Regulation on the Websites of Municipalities -- International Workshop on Collective, Massive and Evolutionary Systems (IWCES 2023) -- Preliminary Results of Group Detection Technique based on User to Vector Encoding -- Sentiment Processing of Socio-Political Discourse and Public Speeches -- Multidimensional evolutionary evaluations for transformative approaches (MEETA 2023) -- Community archive: a place-based census technique for urban regeneration -- Culture & The City: Towards a context-aware assessment framework -- Smart Circular Cities and Stakeholders Engagement: A Literature Review to Explore the Role of Artificial Intelligence -- Evaluating energy communities: new social and economic model to implement the ecological transition -- Participatory art and Co-creation methodology in the "Viale delle Metamorfosi" project -- Tailored regeneration process for urban brownfield: an evaluative approach for the Castellammare di Stabia, Italy -- Exploring transformative potentials of urban cemeteries through an Evolutionary Evaluation approach: the case study of "Poggioreale" in Naples (Italy) -- Landscape-based Fire Resilience: Identifying Interaction between Landscape Dynamics and Fire Regimes in the Mediterranean Region -- GIS based hierarchical fuzzy MCDA framework for detecting critical urban areas in climate scenarios -- Urban regeneration strategies for implementing the cir-cular city model: the key role of the community engage-ment -- Building multi-dimensional models for assessing complex environmental systems (MES 2023) -- Civic uses as complex socio-ecological system: a proposal for an analytical framework -- Evaluation of NBS solutions for climate resilience and adaptation in the Sub-Saharan Africa: the case of Ghana's Ashanti region -- Supporting the resources allocation for inner areas by the use of the FITradeoff method -- Renewable energy sources and ecosystem services: Measuring the impacts of ground-mounted photovoltaic panels -- NBS design and implementation in urban systems: dimensions, challenges and issues to construct a comprehensive evaluation framework -- How to address marginalization in small towns: a MCDA approach to comparing different strategies in Campania Region -- Learning urban sustainability by playing -- The Canvas model to support the circular urban regeneration projects -- Supporting the management plan of a World Heritage Site nomination through a multi-step evaluation approach -- Evaluating Nature-Based Solutions impacts: a preliminary framing of assessment methods -- An evaluation model to support strategic urban planning in Italy: the application of Community Impact Evaluation -- Mathematical Methods for Image Processing and Understanding (MMIPU 2023) -- Mathematical models and neural networks for the description and the correction of typical distortions of historical manuscripts -- A mathematical model for the analysis of eye fundus images in healthy and diabetic patients -- Mapped Variably Scaled Kernels: Applications to Solar Imaging -- Fruit fly detection and classification in IoT setup -- A Finite differences-based metric for Magnetic Resonance Image inpainting -- Improving color image binary segmentation using Nonnegative Matrix Factorization -- Truncated minimal-norm Gauss-Newton method applied to the inversion of FDEM data -- Blind source separation of color noisy blurred images -- Quadratically transformed luminance chrominance spaces. 330 $aThis nine-volume set LNCS 14104 ? 14112 constitutes the refereed workshop proceedings of the 23rd International Conference on Computational Science and Its Applications, ICCSA 2023, held at Athens, Greece, during July 3?6, 2023. The 350 full papers and 29 short papers and 2 PHD showcase papers included in this volume were carefully reviewed and selected from a total of 876 submissions. These nine-volumes includes the proceedings of the following workshops: Advances in Artificial Intelligence Learning Technologies: Blended Learning, STEM, Computational Thinking and Coding (AAILT 2023); Advanced Processes of Mathematics and Computing Models in Complex Computational Systems (ACMC 2023); Artificial Intelligence supported Medical data examination (AIM 2023); Advanced and Innovative web Apps (AIWA 2023); Assessing Urban Sustainability (ASUS 2023); Advanced Data Science Techniques with applications in Industry and Environmental Sustainability (ATELIERS 2023); Advances in Web Based Learning (AWBL 2023); Blockchain and Distributed Ledgers: Technologies and Applications (BDLTA 2023); Bio and Neuro inspired Computing and Applications (BIONCA 2023); Choices and Actions for Human Scale Cities: Decision Support Systems (CAHSC-DSS 2023); and Computational and Applied Mathematics (CAM 2023). 410 0$aLecture Notes in Computer Science,$x1611-3349 ;$v14108 606 $aComputer networks 606 $aComputer Communication Networks 615 0$aComputer networks. 615 14$aComputer Communication Networks. 676 $a004.6 700 $aGervasi$b Osvaldo$01251648 701 $aMurgante$b Beniamino$0330395 701 $aRocha$b Ana Maria A. C$01252102 701 $aGarau$b Chiara$01252103 701 $aScorza$b Francesco$01369664 701 $aKaraca$b Yeliz$01369665 701 $aTorre$b Carmelo M$01369666 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996538664103316 996 $aComputational Science and Its Applications - ICCSA 2023 Workshops$93396258 997 $aUNISA