02781oam 2200637 450 991015464900332120230721033104.01-5129-3984-61-281-82993-597866118299331-4082-5027-6(CKB)1000000000549896(SSID)ssj0000307008(PQKBManifestationID)12060359(PQKBTitleCode)TC0000307008(PQKBWorkID)10242851(PQKB)10949842(MiAaPQ)EBC4849522(MiAaPQ)EBC5186176(MiAaPQ)EBC5187751(MiAaPQ)EBC5834447(MiAaPQ)EBC5137224(MiAaPQ)EBC6400324(Au-PeEL)EBL5137224(CaONFJC)MIL182993(OCoLC)843112931(EXLCZ)99100000000054989620210428d2007 uy 0engurcnu||||||||txtccrProduct strategy and management /Michael Baker and Susan HartSecond edition.Harlow, England :FT Prentice Hall,[2007]©20071 online resource (xviii, 541 páginas) ilustracionesContiene índice.0-273-69450-2 Includes bibliographical references (pages [504]-526) and index.Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.New productsManagementCase studiesProduct managementNew productsManagementProduct management.658.56Baker Michael J.1935-106875Hart Susan J.MiAaPQMiAaPQUtOrBLWBOOK9910154649003321Product strategy and management2869323UNINA