Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien
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| Autore: |
Moutinho Luiz
|
| Titolo: |
Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien
|
| Pubblicazione: | Los Angeles, : Sage Publications, 2008 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (xiii, 322 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing |
| Altri autori: |
ChienCharles S
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index |
| Sommario/riassunto: | Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. |
| Titolo autorizzato: | Problems in marketing |
| ISBN: | 9786612020636 |
| 9780761971788 | |
| 0761971785 | |
| 9781282020634 | |
| 1282020633 | |
| 9781849202626 | |
| 1849202621 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910960251903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |