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[null,"1.","Record Nr.",null,"UNIBAS000009613"]
[null,null,"Titolo",null,"Microbiologia / Mario Polsinelli...[et al.]"]
[null,null,"Pubbl/distr/stampa",null,"Torino : Boringhieri, 1980"]
[null,null,"Edizione",null,"[2. ed.]"]
[null,null,"Descrizione fisica",null,"XII, 496 p. ; 24 cm."]
[null,null,"Collana",null,"Testi e manuali della scienza contemporanea , Serie di biologia"]
[null,null,"Disciplina",null,"576"]
[null,null,"Soggetti",null,"Microbiologia"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910960251903321"]
[null,null,"Autore",null,"Moutinho Luiz"]
[null,null,"Titolo",null,"Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien"]
[null,null,"Pubbl/distr/stampa",null,"Los Angeles, : Sage Publications, 2008"]
[null,null,"ISBN",null,"9786612020636"]
[{"$nulls":4},"9780761971788"]
[{"$nulls":4},"0761971785"]
[{"$nulls":4},"9781282020634"]
[{"$nulls":4},"1282020633"]
[{"$nulls":4},"9781849202626"]
[{"$nulls":4},"1849202621"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xiii, 322 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index"]
[null,null,null,"Sommario/riassunto","Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management."]