LEADER 02698nam  22007334a 450 
001 9910960251903321
005 20241225110132.0
010   $a9786612020636
010   $a9780761971788
010   $a0761971785
010   $a9781282020634
010   $a1282020633
010   $a9781849202626
010   $a1849202621
035   $a(CKB)1000000000716271
035   $a(EBL)420897
035   $a(OCoLC)437107946
035   $a(SSID)ssj0000227995
035   $a(PQKBManifestationID)11225788
035   $a(PQKBTitleCode)TC0000227995
035   $a(PQKBWorkID)10270735
035   $a(PQKB)10728194
035   $a(OCoLC)646806919
035   $a(StDuBDS)EDZ0000077506
035   $a(Au-PeEL)EBL420897
035   $a(CaPaEBR)ebr10285275
035   $a(CaONFJC)MIL202063
035   $a(OCoLC)56464526
035   $a(FINmELB)ELB139577
035   $a(MiAaPQ)EBC420897
035   $a217486
035   $a(FR-PaCSA)88859131
035   $a(FRCYB88859131)88859131
035   $a(EXLCZ)991000000000716271
100   $a20061215d2008      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aProblems in marketing $eapplying key concepts and techniques /$fLuiz Moutinho & Charles Chien
205   $a2nd ed.
210   $aLos Angeles $cSage Publications$d2008
215   $a1 online resource (xiii, 322 p.)
300   $aDescription based upon print version of record.
311 08$a9781446220948 
311 08$a144622094X 
311 08$a9780761971795 
311 08$a0761971793 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index
330 8 $aFully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
606   $aMarketing
615  0$aMarketing.
676   $a658.8
700   $aMoutinho$b Luiz$0116945
701   $aChien$b Charles S$01796059
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910960251903321
996   $aProblems in marketing$94337638
997   $aUNINA