Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley
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| Autore: |
Beasley Michael <1980->
|
| Titolo: |
Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley
|
| Pubblicazione: | Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 |
| Waltham, MA : , : Morgan Kaufmann, , 2013 | |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (xv, 234 pages) : illustrations (some color) |
| Disciplina: | 006.3 |
| Soggetto topico: | Web usage mining |
| Internet users - Attitudes | |
| Web site development | |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics. |
| Sommario/riassunto: | Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab |
| Titolo autorizzato: | Practical web analytics for user experience |
| ISBN: | 0-12-404694-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822027903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |