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Record Nr. |
UNINA9910822027903321 |
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Autore |
Beasley Michael <1980-> |
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Titolo |
Practical web analytics for user experience : how analytics can help you understand your users / / Michael Beasley |
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Pubbl/distr/stampa |
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Amsterdam, : Morgan Kaufmann, an imprint of Elsevier, 2013 |
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Waltham, MA : , : Morgan Kaufmann, , 2013 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (xv, 234 pages) : illustrations (some color) |
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Collana |
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Disciplina |
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Soggetti |
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Web usage mining |
Internet users - Attitudes |
Web site development |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics. |
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Sommario/riassunto |
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Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search hab |
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