02131oam 2200469 450 991082202790332120190911100030.00-12-404694-0(OCoLC)852159284(MiFhGG)GVRL6ZMD(EXLCZ)99266000000001114920130503d2013 uy 0engurun|---uuuuatxtccrPractical web analytics for user experience how analytics can help you understand your users /Michael Beasley1st editionAmsterdam Morgan Kaufmann, an imprint of Elsevier2013Waltham, MA :Morgan Kaufmann,2013.1 online resource (xv, 234 pages) illustrations (some color)Gale eBooksIncludes index.0-12-404619-3 Includes bibliographical references and index.pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habWeb usage miningInternet usersAttitudesWeb site developmentWeb usage mining.Internet usersAttitudes.Web site development.006.3Beasley Michael1980-1689949MiFhGGMiFhGGBOOK9910822027903321Practical web analytics for user experience4065357UNINA