Mobilized : An Insider's Guide to the Business and Future of Connected Technology
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Moatti SC
|
| Titolo: |
Mobilized : An Insider's Guide to the Business and Future of Connected Technology
|
| Pubblicazione: | Oakland, : Berrett-Koehler Publishers, 2016 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (193 p.) |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Mobile commerce - Management |
| Mobile communication systems | |
| Technological innovations | |
| Marketing & Sales | |
| Commerce | |
| Business & Economics | |
| Altri autori: |
EyalNir
|
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Cover; Contents; Foreword; Introduction Experiencing the Mobile Revolution Firsthand; One: The New Gold Rush; Two: The Body Rule The Best Mobile Products Operate by Beauty; Three: The Spirit Rule: The Best Mobile Products Give Us Meaning; Four: The Mind Rule: The Best Mobile Products Learn as We Use Them; Five: The Mobile Formula In the Past, Present, and Future; Conclusion: It's Your Turn Now; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author |
| Sommario/riassunto: | A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb.Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?. |
| Titolo autorizzato: | Mobilized |
| ISBN: | 9781626567412 |
| 1626567417 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910955012803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |