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100   $a20160321d2016||||  u||         |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMobilized $eAn Insider's Guide to the Business and Future of Connected Technology
205   $a1st ed.
210   $aOakland $cBerrett-Koehler Publishers$d2016
215   $a1 online resource (193 p.)
300   $aDescription based upon print version of record.
311 08$a9781626567405 
311 08$a1626567409 
327   $aCover; Contents; Foreword; Introduction Experiencing the Mobile Revolution Firsthand; One: The New Gold Rush; Two: The Body Rule The Best Mobile Products Operate by Beauty; Three: The Spirit Rule: The Best Mobile Products Give Us Meaning; Four: The Mind Rule: The Best Mobile Products Learn as We Use Them; Five: The Mobile Formula In the Past, Present, and Future; Conclusion: It's Your Turn Now; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author
330   $aA Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb.Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?.
606   $aMobile commerce$xManagement
606   $aMobile communication systems
606   $aTechnological innovations
606   $aMarketing & Sales$2HILCC
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
615  0$aMobile commerce$xManagement.
615  0$aMobile communication systems.
615  0$aTechnological innovations.
615  7$aMarketing & Sales
615  7$aCommerce
615  7$aBusiness & Economics
676   $a658.8/72
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801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910955012803321
996   $aMobilized$94340337
997   $aUNINA