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[null,"1.","Record Nr.",null,"UNINA9910955012803321"]
[null,null,"Autore",null,"Moatti SC"]
[null,null,"Titolo",null,"Mobilized : An Insider's Guide to the Business and Future of Connected Technology"]
[null,null,"Pubbl/distr/stampa",null,"Oakland, : Berrett-Koehler Publishers, 2016"]
[null,null,"ISBN",null,"9781626567412"]
[{"$nulls":4},"1626567417"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (193 p.)"]
[null,null,"Disciplina",null,"658.8/72"]
[null,null,"Soggetti",null,"Mobile commerce - Management"]
[{"$nulls":4},"Mobile communication systems"]
[{"$nulls":4},"Technological innovations"]
[{"$nulls":4},"Marketing & Sales"]
[{"$nulls":4},"Commerce"]
[{"$nulls":4},"Business & Economics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Foreword; Introduction Experiencing the Mobile Revolution Firsthand; One: The New Gold Rush; Two: The Body Rule The Best Mobile Products Operate by Beauty; Three: The Spirit Rule: The Best Mobile Products Give Us Meaning; Four: The Mind Rule: The Best Mobile Products Learn as We Use Them; Five: The Mobile Formula In the Past, Present, and Future; Conclusion: It's Your Turn Now; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author"]
[null,null,null,"Sommario/riassunto","A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb.Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?."]