Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 1 / / edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos

• Autore: Reis José Luís
• Pubblicazione: Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024
• Edizione: 1st ed. 2024.
• Descrizione fisica: 1 online resource (686 pages)
• Disciplina: 004.678
• Soggetto topico: Internet of things; Artificial intelligence; Computational intelligence; Quantitative research; Internet of Things; Artificial Intelligence; Computational Intelligence; Data Analysis and Big Data
• Altri autori: Del Rio AraujoMarisa ReisLuís Paulo dos SantosJosé Paulo Marques
• Nota di contenuto: Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
• Sommario/riassunto: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
• Titolo autorizzato: Marketing and Smart Technologies
• ISBN: 9789819903337; 9819903335
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910760265303321
• Lo trovi qui: Univ. Federico II
• Serie: Smart Innovation, Systems and Technologies, . 2190-3026 ; ; 344