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010   $a981-9903-33-5
024 7 $a10.1007/978-981-99-0333-7
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035   $a(Au-PeEL)EBL30728616
035   $a(DE-He213)978-981-99-0333-7
035   $a(PPN)272736120
035   $a(CKB)28152169000041
035   $a(EXLCZ)9928152169000041
100   $a20230904d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing and Smart Technologies $eProceedings of ICMarkTech 2022, Volume 1 /$fedited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos
205   $a1st ed. 2024.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2024.
215   $a1 online resource (686 pages)
225 1 $aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v344
311 08$aPrint version: Reis, José Luís Marketing and Smart Technologies Singapore : Springer,c2023 9789819903320 
327   $aArtificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
330   $aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 ? 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
410  0$aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v344
606   $aInternet of things
606   $aArtificial intelligence
606   $aComputational intelligence
606   $aQuantitative research
606   $aInternet of Things
606   $aArtificial Intelligence
606   $aComputational Intelligence
606   $aData Analysis and Big Data
615  0$aInternet of things.
615  0$aArtificial intelligence.
615  0$aComputational intelligence.
615  0$aQuantitative research.
615 14$aInternet of Things.
615 24$aArtificial Intelligence.
615 24$aComputational Intelligence.
615 24$aData Analysis and Big Data.
676   $a004.678
700   $aReis$b José Luís$01438246
701   $aDel Rio Araujo$b Marisa$01438247
701   $aReis$b Luís Paulo$01438248
701   $ados Santos$b José Paulo Marques$01438249
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910760265303321
996   $aMarketing and Smart Technologies$93599562
997   $aUNINA