03285nam 22006615 450 991076026530332120230904100726.0981-9903-33-510.1007/978-981-99-0333-7(MiAaPQ)EBC30728616(Au-PeEL)EBL30728616(DE-He213)978-981-99-0333-7(PPN)272736120(CKB)28152169000041(EXLCZ)992815216900004120230904d2024 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1 /edited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos1st ed. 2024.Singapore :Springer Nature Singapore :Imprint: Springer,2024.1 online resource (686 pages)Smart Innovation, Systems and Technologies,2190-3026 ;344Print version: Reis, José Luís Marketing and Smart Technologies Singapore : Springer,c2023 9789819903320 Artificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.Smart Innovation, Systems and Technologies,2190-3026 ;344Internet of thingsArtificial intelligenceComputational intelligenceQuantitative researchInternet of ThingsArtificial IntelligenceComputational IntelligenceData Analysis and Big DataInternet of things.Artificial intelligence.Computational intelligence.Quantitative research.Internet of Things.Artificial Intelligence.Computational Intelligence.Data Analysis and Big Data.004.678Reis José Luís1438246Del Rio Araujo Marisa1438247Reis Luís Paulo1438248dos Santos José Paulo Marques1438249MiAaPQMiAaPQMiAaPQBOOK9910760265303321Marketing and Smart Technologies3599562UNINA