Managing Startup Enterprises in Emerging Markets : Leadership Dynamics and Marketing Strategies / / by Ananya Rajagopal
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| Autore: |
Rajagopal Ananya
|
| Titolo: |
Managing Startup Enterprises in Emerging Markets : Leadership Dynamics and Marketing Strategies / / by Ananya Rajagopal
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 |
| Edizione: | 1st ed. 2020. |
| Descrizione fisica: | 1 online resource (197 pages) : illustrations |
| Disciplina: | 658.11 |
| Soggetto topico: | New business enterprises |
| Leadership | |
| Management | |
| Industrial management | |
| Marketing | |
| Start-Ups/Venture Capital | |
| Business Strategy/Leadership | |
| Innovation/Technology Management | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue. |
| Sommario/riassunto: | This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing. |
| Titolo autorizzato: | Managing Startup Enterprises in Emerging Markets |
| ISBN: | 3-030-28155-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910367252103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |