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010   $a9783030281557
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024 7 $a10.1007/978-3-030-28155-7
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035   $a(DE-He213)978-3-030-28155-7
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035   $a(EXLCZ)994100000009522932
100   $a20191012d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aManaging Startup Enterprises in Emerging Markets $eLeadership Dynamics and Marketing Strategies /$fby Ananya Rajagopal
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Pivot,$d2020.
215   $a1 online resource (197 pages) $cillustrations
311 08$a9783030281540 
311 08$a303028154X 
320   $aIncludes bibliographical references and index.
327   $a1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue.
330   $aThis book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.
606   $aNew business enterprises
606   $aVenture capital
606   $aStrategic planning
606   $aLeadership
606   $aTechnological innovations
606   $aMarketing
606   $aStart-Ups and Venture Capital
606   $aBusiness Strategy and Leadership
606   $aInnovation and Technology Management
606   $aMarketing
615  0$aNew business enterprises.
615  0$aVenture capital.
615  0$aStrategic planning.
615  0$aLeadership.
615  0$aTechnological innovations.
615  0$aMarketing.
615 14$aStart-Ups and Venture Capital.
615 24$aBusiness Strategy and Leadership.
615 24$aInnovation and Technology Management.
615 24$aMarketing.
676   $a658.11
676   $a658.11
700   $aRajagopal$b Ananya$4aut$4http://id.loc.gov/vocabulary/relators/aut$0905544
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910367252103321
996   $aManaging Startup Enterprises in Emerging Markets$92025631
997   $aUNINA