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Record Nr. |
UNINA9910367252103321 |
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Autore |
Rajagopal Ananya |
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Titolo |
Managing Startup Enterprises in Emerging Markets : Leadership Dynamics and Marketing Strategies / / by Ananya Rajagopal |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (197 pages) : illustrations |
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Disciplina |
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Soggetti |
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New business enterprises |
Venture capital |
Strategic planning |
Leadership |
Technological innovations |
Marketing |
Start-Ups and Venture Capital |
Business Strategy and Leadership |
Innovation and Technology Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue. |
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Sommario/riassunto |
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This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This |
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