Luxury brand management : in digital and sustainable times / / Michael Chevalier, Gérald Mazzalovo
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Chevalier Michel <1943->
|
| Titolo: |
Luxury brand management : in digital and sustainable times / / Michael Chevalier, Gérald Mazzalovo
|
| Pubblicazione: | West Sussex, England : , : Wiley, , [2021] |
| ©2021 | |
| Edizione: | Fourth edition. |
| Descrizione fisica: | 1 online resource (xi, 531 pages) |
| Disciplina: | 658.827 |
| Soggetto topico: | Brand name products - Management |
| Persona (resp. second.): | MazzalovoGerald |
| Note generali: | Includes index. |
| Sommario/riassunto: | "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- |
| Titolo autorizzato: | Luxury brand management |
| ISBN: | 1-119-70630-0 |
| 1-119-70632-7 | |
| 1-119-70629-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910555005003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |