01633oam 2200445 450 991055500500332120221014170035.01-119-70630-01-119-70632-71-119-70629-7(CKB)4100000011588804(MiAaPQ)EBC6396349(PPN)25797654X(EXLCZ)99410000001158880420210425h2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierLuxury brand management in digital and sustainable times /Michael Chevalier, Gérald MazzalovoFourth edition.West Sussex, England :Wiley,[2021]©20211 online resource (xi, 531 pages)Includes index.1-119-70628-9 "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--Provided by publisher.Brand name productsManagementBrand name productsManagement.658.827Chevalier Michel1943-900051Mazzalovo GeraldMiAaPQMiAaPQUtOrBLWBOOK9910555005003321Luxury brand management2816069UNINA