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100   $a20210425h2021      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aLuxury brand management $ein digital and sustainable times /$fMichael Chevalier, Ge?rald Mazzalovo
205   $aFourth edition.
210  1$aWest Sussex, England :$cWiley,$d[2021]
210  4$dİ2021
215   $a1 online resource (xi, 531 pages)
300   $aIncludes index.
311 0 $a1-119-70628-9 
330   $a"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--$cProvided by publisher.
606   $aBrand name products$xManagement
615  0$aBrand name products$xManagement.
676   $a658.827
700   $aChevalier$b Michel$f1943-$0900051
702   $aMazzalovo$b Gerald
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bUtOrBLW
906   $aBOOK
912   $a9910555005003321
996   $aLuxury brand management$92816069
997   $aUNINA