International marketing : (text and cases) / / Francis Cherunilam
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| Autore: |
Cherunilam Francis
|
| Titolo: |
International marketing : (text and cases) / / Francis Cherunilam
|
| Pubblicazione: | Mumbai [India], : Himalaya Pub. House, 2010 |
| Edizione: | Rev. ed. |
| Descrizione fisica: | 1 online resource (438 p.) |
| Disciplina: | 658.8/48 |
| Soggetto topico: | Export marketing |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIA |
| EXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASES | |
| Sommario/riassunto: | The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Com |
| Titolo autorizzato: | International marketing |
| ISBN: | 1-282-80445-6 |
| 9786612804458 | |
| 1-4416-7529-9 | |
| 93-5043-237-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910809711303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |