03001nam 2200613 a 450 991080971130332120200520144314.01-282-80445-697866128044581-4416-7529-993-5043-237-4(CKB)2670000000068204(EBL)588055(OCoLC)700691256(SSID)ssj0000673032(PQKBManifestationID)11443394(PQKBTitleCode)TC0000673032(PQKBWorkID)10641998(PQKB)10334111(MiAaPQ)EBC3011100(MiAaPQ)EBC588055(MiAaPQ)EBC4953315(Au-PeEL)EBL3011100(CaPaEBR)ebr10415108(OCoLC)940439467(Au-PeEL)EBL588055(EXLCZ)99267000000006820420101007d2010 uy 0engur|n|---|||||txtccrInternational marketing (text and cases) /Francis CherunilamRev. ed.Mumbai [India] Himalaya Pub. House20101 online resource (438 p.)Description based upon print version of record.81-8488-653-5 Includes bibliographical references.COVER; CONTENTS; INTERNATIONAL MARKETING:AN INTRODUCTION; INTERNATIONAL MARKETING ENVIRONMENT; MNCs AND INTERNATIONAL BUSINESS; INTERNATIONAL MARKETING INTELLIGENCE; MARKET SELECTION; MARKET ENTRY STRATEGIES; INTERNATIONAL ORGANISATION; MARKET COVERAGE STRATEGIES; INTERNATIONAL PRODUCT DECISIONS; INTERNATIONAL PRICING; INTERNATIONAL DISTRIBUTION; INTERNATIONAL PROMOTION; EXPORT FINANCE; EXPORT RISK INSURANCE; QUALITY CONTROL AND PRE-SHIPMENT INSPECTION; TRADE IN SERVICES; TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING; INTERNATIONAL NEGOTIATON; TRADE POLICY AND REGULATION OF INDIAEXPORT PROMOTIONTRADE AND BOP OF INDIA; EXPORT PROCEDURES AND DOCUMENTS; SOME ISSUES IN INTERNATIONAL BUSINESS; ANNEXURES; CASESThe discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-ComExport marketingExport marketing.658.8/48Cherunilam Francis1600739MiAaPQMiAaPQMiAaPQBOOK9910809711303321International marketing4099728UNINA