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Building tourism knowledge through quantitative analysis : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar



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Titolo: Building tourism knowledge through quantitative analysis : the legacy of Josef Mazanec / / guest editors, Andreas H. Zins and Sara Dolnicar Visualizza cluster
Pubblicazione: [Bradford], : Emerald Insights, 2012
Edizione: 1st ed.
Descrizione fisica: 1 online resource (123 p.)
Disciplina: 338.4791072
Soggetto topico: Tourism - Research - Methodology
Hospitality industry - Marketing
Tourism - Marketing
Altri autori: ZinsAndreas H  
DolnicarSara  
Note generali: Published in association with International Academy of Culture, Tourism, & Hospitality Research.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Cover; Table of contents; Guest editorial; Informing destination recommender systems design and evaluation through quantitative research; One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs; Measuring the resemblance between pictorial and verbal city image spaces; Non-response bias in internet-based advertising conversion studies; Extensions on the conceptualization of customer perceived value: insights from the airline industry; Forecasting tourism demand by fuzzy time series models
Mapping segments accessing user-generated content and website applications in a joint spaceBook review
Sommario/riassunto: This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our understanding through critical reflection on popular approaches in marketing research.
Titolo autorizzato: Building tourism knowledge through quantitative analysis  Visualizza cluster
ISBN: 1-78190-364-6
1-283-99112-8
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910825433403321
Lo trovi qui: Univ. Federico II
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Serie: International Journal of Culture, Tourism and Hospitality Research: Volume 6, Issue 4