Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
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| Autore: |
Yastrow Steve
|
| Titolo: |
Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
|
| Pubblicazione: | Cork, : BookBaby, 2010 |
| Descrizione fisica: | 1 online resource (211 p.) |
| Disciplina: | 658.8/27 |
| Note generali: | Description based upon print version of record. |
| Nota di contenuto: | Front Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your "Unique Selling Proposition." What's Your "Desired Brand Perception?"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; Appendix |
| EndnotesGlossary | |
| Sommario/riassunto: | Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisd |
| Altri titoli varianti: | Brand Harmony |
| Titolo autorizzato: | Brand Harmony |
| ISBN: | 1-59079-282-3 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910159428103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |