02256nam 22004813u 450 991015942810332120230725055501.01-59079-282-3(CKB)3710000000274626(EBL)1833841(SSID)ssj0001683133(PQKBManifestationID)16508975(PQKBTitleCode)TC0001683133(PQKBWorkID)15037696(PQKB)11616655(MiAaPQ)EBC6976715(Au-PeEL)EBL6976715(BIP)055599436(EXLCZ)99371000000027462620141110d2010|||| u|| |engur|n|---|||||txtccrBrand Harmony Achieving Dynamic Results by Orchestrating Your Customer's Total ExperienceCork BookBaby20101 online resource (211 p.)Description based upon print version of record.1-59079-199-1 Front Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your "Unique Selling Proposition." What's Your "Desired Brand Perception?"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; AppendixEndnotesGlossaryBrand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdBrand Harmony658.8/27Yastrow Steve1222835AU-PeELAU-PeELAU-PeELBOOK9910159428103321Brand Harmony2836781UNINA