LEADER 00869nam0-22002651i-450- 001 990005412060403321 005 19990530 035 $a000541206 035 $aFED01000541206 035 $a(Aleph)000541206FED01 035 $a000541206 100 $a19990530d1958----km-y0itay50------ba 101 0 $ager 105 $ay-------001yy 200 1 $a<>Manen oder von den Urformen des Totenglaubens$eEine Untersuchung zur Religion der Griechen, Römer und Semiten und zum Volksglauben nberhaupt$fWalter F. Otto 210 $aDarmstadt$cHermann Gentner$d1958 215 $a115 p.$d25 cm 700 1$aOtto,$bWalter Friedrich$0160502 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990005412060403321 952 $aARCH. M 190 8$bARCH. 9352$fFLFBC 959 $aFLFBC 996 $aManen oder von den Urformen des Totenglaubens$9591340 997 $aUNINA LEADER 02430nam 22005533u 450 001 9910159428103321 005 20230725055501.0 010 $a1-59079-282-3 035 $a(CKB)3710000000274626 035 $a(EBL)1833841 035 $a(SSID)ssj0001683133 035 $a(PQKBManifestationID)16508975 035 $a(PQKBTitleCode)TC0001683133 035 $a(PQKBWorkID)15037696 035 $a(PQKB)11616655 035 $a(MiAaPQ)EBC6976715 035 $a(Au-PeEL)EBL6976715 035 $a(BIP)055599436 035 $a(OCoLC)1402026441 035 $a(EXLCZ)993710000000274626 100 $a20141110d2010|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand Harmony $eAchieving Dynamic Results by Orchestrating Your Customer's Total Experience 205 $a1st ed. 210 $aCork $cBookBaby$d2010 215 $a1 online resource (211 p.) 300 $aDescription based upon print version of record. 311 $a1-59079-199-1 327 $aFront Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your "Unique Selling Proposition." What's Your "Desired Brand Perception?"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; Appendix 327 $aEndnotesGlossary 330 $aBrand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisd 517 $aBrand Harmony 606 $aBusiness names 606 $aMarketing 615 0$aBusiness names. 615 0$aMarketing. 676 $a658.8/27 700 $aYastrow$b Steve$01222835 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910159428103321 996 $aBrand Harmony$92836781 997 $aUNINA