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035   $a(PQKBTitleCode)TC0001683133
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100   $a20141110d2010||||  u||            |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand Harmony$b[electronic resource] $eAchieving Dynamic Results by Orchestrating Your Customer's Total Experience
210   $aCork $cBookBaby$d2010
215   $a1 online resource (211 p.)
300   $aDescription based upon print version of record.
311   $a1-59079-199-1 
327   $aFront Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your "Unique Selling Proposition." What's Your "Desired Brand Perception?"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; Appendix
327   $aEndnotesGlossary
330   $aBrand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisd
517   $aBrand Harmony
676   $a658.8/27
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997   $aUNINA