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A fine line : how design strategies are shaping the future of business / / Hartmut Esslinger



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Autore: Esslinger Hartmut <1944-> Visualizza persona
Titolo: A fine line : how design strategies are shaping the future of business / / Hartmut Esslinger Visualizza cluster
Pubblicazione: San Francisco, : Jossey-Bass, c2009
Edizione: 1st ed.
Descrizione fisica: 1 online resource (202 p.)
Disciplina: 658.5/75
Soggetto topico: Industrial design
New products
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
epilogue: already here-and tomorrowresources; index; acknowledgments; endorsements
Sommario/riassunto: praise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th
Titolo autorizzato: A fine line  Visualizza cluster
ISBN: 1-282-13780-8
9786612137808
0-470-50039-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910814657003321
Lo trovi qui: Univ. Federico II
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