02962nam 2200613Ia 450 991081465700332120200520144314.01-282-13780-897866121378080-470-50039-5(CKB)1000000000765445(EBL)469377(OCoLC)435640242(SSID)ssj0000155235(PQKBManifestationID)11162181(PQKBTitleCode)TC0000155235(PQKBWorkID)10111586(PQKB)10244290(Au-PeEL)EBL469377(CaPaEBR)ebr10308385(CaONFJC)MIL213780(CaSebORM)9780470500415(MiAaPQ)EBC469377(EXLCZ)99100000000076544520090323d2009 uy 0engur|n|---|||||txtccrA fine line[electronic resource] how design strategies are shaping the future of business /Hartmut Esslinger1st ed.San Francisco Jossey-Bassc20091 online resource (202 p.)Description based upon print version of record.0-470-50041-7 0-470-45102-5 Includes bibliographical references and index.A Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factoriesepilogue: already here-and tomorrowresources; index; acknowledgments; endorsementspraise for a fine line ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of thIndustrial designNew productsIndustrial design.New products.658.5/75Esslinger Hartmut1944-1667639MiAaPQMiAaPQMiAaPQBOOK9910814657003321A fine line4027595UNINA