LEADER 02962nam  2200613Ia 450 
001 9910814657003321
005 20200520144314.0
010   $a1-282-13780-8
010   $a9786612137808
010   $a0-470-50039-5
035   $a(CKB)1000000000765445
035   $a(EBL)469377
035   $a(OCoLC)435640242
035   $a(SSID)ssj0000155235
035   $a(PQKBManifestationID)11162181
035   $a(PQKBTitleCode)TC0000155235
035   $a(PQKBWorkID)10111586
035   $a(PQKB)10244290
035   $a(Au-PeEL)EBL469377
035   $a(CaPaEBR)ebr10308385
035   $a(CaONFJC)MIL213780
035   $a(CaSebORM)9780470500415
035   $a(MiAaPQ)EBC469377
035   $a(EXLCZ)991000000000765445
100   $a20090323d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 12$aA fine line$b[electronic resource] $ehow design strategies are shaping the future of business /$fHartmut Esslinger
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$dc2009
215   $a1 online resource (202 p.)
300   $aDescription based upon print version of record.
311   $a0-470-50041-7 
311   $a0-470-45102-5 
320   $aIncludes bibliographical references and index.
327   $aA Fine Line: How Design Strategies are Shaping the Future of Business; introduction; contents; foreword; about Hartmut Esslinger; Chapter 1: design-driven strategy: staking a claim in the creative economy; Chapter 2: true lies: the role of leadership in innovation; Chapter 3: designing to win: the creative business strategy; Chapter 4: minds beat money: the innovation process, step by step; Chapter 5: a business design revolution: the greening of planet, inc.; Chapter 6: design-driven strategies for better business-and a better world; Chapter 7: the factories
327   $aepilogue: already here-and tomorrowresources; index; acknowledgments; endorsements
330   $apraise for a fine line  ""A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."" -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com ""At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of th
606   $aIndustrial design
606   $aNew products
615  0$aIndustrial design.
615  0$aNew products.
676   $a658.5/75
700   $aEsslinger$b Hartmut$f1944-$01667639
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910814657003321
996   $aA fine line$94027595
997   $aUNINA