Marketing for Sustainable Tourism

• Autore: Martini Umberto
• Pubblicazione: MDPI - Multidisciplinary Digital Publishing Institute, 2020
• Descrizione fisica: 1 online resource (260 p.)
• Soggetto non controllato: airport image; alternative product development; audit; behavioral intention; biospheric values; business models; Butler's Tourism Area Life Cycle; China; Chinese tourist; country brand; customer satisfaction; decisive factors; degree centrality; density; destination attribute; destination marketing; destination offering; disaster-stricken counties; economic growth; economic sustainability; environmental self-efficacy; environmental self-identity; expenditure; experience economy; experiential marketing; gastronomy; grounded theory; hot spring; interpretive structural modeling; Lanzarote; local attraction; Mediterranean cruise destinations; micro-scale destination; mountain tourism; multi-attraction travel; n/a; online review; panel threshold regression model; personal norm; pleasure; port of call; positioning; post-industrial tourism; responsible tourism; satisfaction; Seasonality; seemingly unrelated regression; service innovation; ski resorts; ski-resort management; ski-resort marketing; social network analysis; Spain; strategy; sustainability; sustainable development of airport; sustainable tourism; The Industrial Monuments Route; tourism; tourism advertisement; tourism demand; tourism destination image; tourism development; tourism factory; tourism marketing; tourist behaviors; tourist intelligence; tourists' environmentally responsible behavior; transit port; UCG; visitor experience; Wenchuan earthquake
• Persona (resp. second.): BuffaFederica
• Sommario/riassunto: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
• Titolo autorizzato: Marketing for Sustainable Tourism
• ISBN: 3-03928-874-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910404083403321
• Lo trovi qui: Univ. Federico II