LEADER 04658nam 2201177z- 450 001 9910404083403321 005 20210211 010 $a3-03928-874-1 035 $a(CKB)4100000011302304 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/52800 035 $a(oapen)doab52800 035 $a(EXLCZ)994100000011302304 100 $a20202102d2020 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMarketing for Sustainable Tourism 210 $cMDPI - Multidisciplinary Digital Publishing Institute$d2020 215 $a1 online resource (260 p.) 311 08$a3-03928-873-3 330 $aThe aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies. 610 $aairport image 610 $aalternative product development 610 $aaudit 610 $abehavioral intention 610 $abiospheric values 610 $abusiness models 610 $aButler's Tourism Area Life Cycle 610 $aChina 610 $aChinese tourist 610 $acountry brand 610 $acustomer satisfaction 610 $adecisive factors 610 $adegree centrality 610 $adensity 610 $adestination attribute 610 $adestination marketing 610 $adestination offering 610 $adisaster-stricken counties 610 $aeconomic growth 610 $aeconomic sustainability 610 $aenvironmental self-efficacy 610 $aenvironmental self-identity 610 $aexpenditure 610 $aexperience economy 610 $aexperiential marketing 610 $agastronomy 610 $agrounded theory 610 $ahot spring 610 $ainterpretive structural modeling 610 $aLanzarote 610 $alocal attraction 610 $aMediterranean cruise destinations 610 $amicro-scale destination 610 $amountain tourism 610 $amulti-attraction travel 610 $an/a 610 $aonline review 610 $apanel threshold regression model 610 $apersonal norm 610 $apleasure 610 $aport of call 610 $apositioning 610 $apost-industrial tourism 610 $aresponsible tourism 610 $asatisfaction 610 $aSeasonality 610 $aseemingly unrelated regression 610 $aservice innovation 610 $aski resorts 610 $aski-resort management 610 $aski-resort marketing 610 $asocial network analysis 610 $aSpain 610 $astrategy 610 $asustainability 610 $asustainable development of airport 610 $asustainable tourism 610 $aThe Industrial Monuments Route 610 $atourism 610 $atourism advertisement 610 $atourism demand 610 $atourism destination image 610 $atourism development 610 $atourism factory 610 $atourism marketing 610 $atourist behaviors 610 $atourist intelligence 610 $atourists' environmentally responsible behavior 610 $atransit port 610 $aUCG 610 $avisitor experience 610 $aWenchuan earthquake 700 $aMartini$b Umberto$4auth$0460715 702 $aBuffa$b Federica$4auth 906 $aBOOK 912 $a9910404083403321 996 $aMarketing for Sustainable Tourism$93018429 997 $aUNINA