04658nam 2201177z- 450 9910404083403321202102113-03928-874-1(CKB)4100000011302304(oapen)https://directory.doabooks.org/handle/20.500.12854/52800(oapen)doab52800(EXLCZ)99410000001130230420202102d2020 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierMarketing for Sustainable TourismMDPI - Multidisciplinary Digital Publishing Institute20201 online resource (260 p.)3-03928-873-3 The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.airport imagealternative product developmentauditbehavioral intentionbiospheric valuesbusiness modelsButler's Tourism Area Life CycleChinaChinese touristcountry brandcustomer satisfactiondecisive factorsdegree centralitydensitydestination attributedestination marketingdestination offeringdisaster-stricken countieseconomic growtheconomic sustainabilityenvironmental self-efficacyenvironmental self-identityexpenditureexperience economyexperiential marketinggastronomygrounded theoryhot springinterpretive structural modelingLanzarotelocal attractionMediterranean cruise destinationsmicro-scale destinationmountain tourismmulti-attraction traveln/aonline reviewpanel threshold regression modelpersonal normpleasureport of callpositioningpost-industrial tourismresponsible tourismsatisfactionSeasonalityseemingly unrelated regressionservice innovationski resortsski-resort managementski-resort marketingsocial network analysisSpainstrategysustainabilitysustainable development of airportsustainable tourismThe Industrial Monuments Routetourismtourism advertisementtourism demandtourism destination imagetourism developmenttourism factorytourism marketingtourist behaviorstourist intelligencetourists' environmentally responsible behaviortransit portUCGvisitor experienceWenchuan earthquakeMartini Umbertoauth460715Buffa FedericaauthBOOK9910404083403321Marketing for Sustainable Tourism3018429UNINA