04621nam 2201153z- 450 991040408340332120231214132855.03-03928-874-1(CKB)4100000011302304(oapen)https://directory.doabooks.org/handle/20.500.12854/52800(EXLCZ)99410000001130230420202102d2020 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierMarketing for Sustainable TourismMDPI - Multidisciplinary Digital Publishing Institute20201 electronic resource (260 p.)3-03928-873-3 The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.business modelsexpenditureenvironmental self-efficacytourism developmentLanzarotedecisive factorsChinese touristexperience economytourism factoryski-resort marketingmountain tourismbiospheric valuessustainable development of airportvisitor experiencetourists' environmentally responsible behaviorlocal attractionairport imagedestination offeringcustomer satisfactiontourist behaviorseconomic sustainabilitymicro-scale destinationtourism demandtourism destination imagemulti-attraction travelpleasuregastronomysustainabilityhot springMediterranean cruise destinationspanel threshold regression modeldegree centralitytourist intelligencedestination attributeseemingly unrelated regressionpost-industrial tourismalternative product developmentpersonal normsocial network analysisski resortstransit portbehavioral intentionski-resort managementtourism marketingeconomic growthgrounded theorySeasonalityresponsible tourisminterpretive structural modelingservice innovationtourismdisaster-stricken countiesonline reviewauditChinatourism advertisementpositioningdestination marketingButler's Tourism Area Life CycleWenchuan earthquakedensitycountry brandsatisfactionsustainable tourismexperiential marketingSpainThe Industrial Monuments Routeenvironmental self-identityUCGport of callstrategyMartini Umbertoauth460715Buffa FedericaauthBOOK9910404083403321Marketing for Sustainable Tourism3018429UNINA