Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk

• Autore: Blaszczyk Regina Lee
• Pubblicazione: Johns Hopkins University Press
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (1 online resource (xiii, 380 pages :) : illustrations, plates)
• Disciplina: 338.4/7/666/68
• Soggetto topico: Consumers' preferences - Great Britain - History; Consumers' preferences - United States - History; Glassware industry - Great Britain - History; Glassware industry - United States - History; Ceramic tableware industry - Great Britain - History; Ceramic tableware industry - United States - History
• Soggetto geografico: United States
• Soggetto genere / forma: History; Electronic books.
• Note generali: Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.; The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License; Originally published as Johns Hopkins Press in 2000
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.
• Sommario/riassunto: In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.; "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
• Titolo autorizzato: Imagining Consumers
• ISBN: 0-8018-6193-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910524701203321
• Lo trovi qui: Univ. Federico II
• Serie: Studies in industry and society.