03709oam 22006974a 450 991052470120332120230621141349.00-8018-6193-4(CKB)4100000010461120(OCoLC)1135424508(MdBmJHUP)muse82413(oapen)https://directory.doabooks.org/handle/20.500.12854/89002(MiAaPQ)EBC29138990(Au-PeEL)EBL29138990(oapen)doab89002(OCoLC)1549520326(EXLCZ)99410000001046112020191230h2019 uy 0engur|||||||nn|ntxtrdacontentcrdamediacrrdacarrierImagining ConsumersDesign and Innovation from Wedgwood to Corning /Regina Lee Blaszczyk1st ed.Johns Hopkins University Press1 online resource (1 online resource (xiii, 380 pages :)illustrations, plates)Studies in industry and societyOpen access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International LicenseOriginally published as Johns Hopkins Press in 20001-4214-3725-2 1-4214-3726-0 Includes bibliographical references and index.Cinderella Stories --China Mania --Beauty for a Dime --Fiesta! --Better Products for Better Homes --Pyrex Pioneers --Easier Living? --Essay on Sources.In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket."Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.Studies in industry and society.Consumers' preferencesGreat BritainHistoryConsumers' preferencesUnited StatesHistoryGlassware industryGreat BritainHistoryGlassware industryUnited StatesHistoryCeramic tableware industryGreat BritainHistoryCeramic tableware industryUnited StatesHistoryUnited StatesswdHistory.Electronic books. Consumers' preferencesHistory.Consumers' preferencesHistory.Glassware industryHistory.Glassware industryHistory.Ceramic tableware industryHistory.Ceramic tableware industryHistory.338.4/7/666/68Blaszczyk Regina Lee1162942MdBmJHUPMdBmJHUPBOOK9910524701203321Imagining Consumers2781906UNINA