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Record Nr. |
UNINA9910524701203321 |
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Autore |
Blaszczyk Regina Lee |
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Titolo |
Imagining Consumers : Design and Innovation from Wedgwood to Corning / / Regina Lee Blaszczyk |
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Pubbl/distr/stampa |
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Johns Hopkins University Press |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (1 online resource (xiii, 380 pages :) : illustrations, plates) |
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Collana |
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Studies in industry and society |
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Disciplina |
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Soggetti |
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Consumers' preferences - Great Britain - History |
Consumers' preferences - United States - History |
Glassware industry - Great Britain - History |
Glassware industry - United States - History |
Ceramic tableware industry - Great Britain - History |
Ceramic tableware industry - United States - History |
History |
Electronic books. |
United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. |
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License |
Originally published as Johns Hopkins Press in 2000 |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources. |
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Sommario/riassunto |
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In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. |
"Imagining Consumers is the first book to tell the story of American |
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