Ethics in advertising : making the case for doing the right thing / / Wally Snyder
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| Autore: |
Snyder Wally S.
|
| Titolo: |
Ethics in advertising : making the case for doing the right thing / / Wally Snyder
|
| Pubblicazione: | New York : , : Routledge, , 2017 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (200 pages) |
| Disciplina: | 174/.4 |
| Soggetto topico: | Advertising - Moral and ethical aspects |
| Note generali: | Includes index. |
| Nota di contenuto: | 1. The business and personal cases for enhanced advertising ethics -- 2. "Do the right thing" for consumers : the law and rising above it -- 3. Advertise to children fairly and appropriately -- 4. "Native advertising" : transparency of advertising content -- 5. "Behavioral advertising" : protecting consumer privacy -- 6. The ethics of multicultural advertising and diversity -- 7. Ethical dilemmas we face in our business transactions -- 8. Inspiring and achieving enhanced advertising ethics. |
| Titolo autorizzato: | Ethics in advertising |
| ISBN: | 1-317-28152-7 |
| 1-315-64194-1 | |
| 1-317-28153-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910149378903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |