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024 7 $a10.4324/9781315641942 
035   $a(CKB)3710000000933633
035   $a(MiAaPQ)EBC4732363
035   $a(OCoLC)965139935
035   $a(EXLCZ)993710000000933633
100   $a20180706d2017      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aEthics in advertising $emaking the case for doing the right thing /$fWally Snyder
205   $aFirst edition.
210  1$aNew York :$cRoutledge,$d2017.
215   $a1 online resource (200 pages)
300   $aIncludes index.
311   $a1-138-18899-9 
311   $a1-138-18898-0 
327   $a1. The business and personal cases for enhanced advertising ethics -- 2. "Do the right thing" for consumers : the law and rising above it -- 3. Advertise to children fairly and appropriately -- 4. "Native advertising" : transparency of advertising content -- 5. "Behavioral advertising" : protecting consumer privacy -- 6. The ethics of multicultural advertising and diversity -- 7. Ethical dilemmas we face in our business transactions -- 8. Inspiring and achieving enhanced advertising ethics.
606   $aAdvertising$xMoral and ethical aspects
615  0$aAdvertising$xMoral and ethical aspects.
676   $a174/.4
700   $aSnyder$b Wally S.$0904983
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910149378903321
996   $aEthics in advertising$92024029
997   $aUNINA