01737oam 2200445I 450 991014937890332120230810001235.01-317-28152-71-315-64194-11-317-28153-510.4324/9781315641942 (CKB)3710000000933633(MiAaPQ)EBC4732363(OCoLC)965139935(EXLCZ)99371000000093363320180706d2017 uy 0engurcnu||||||||rdacontentrdamediardacarrierEthics in advertising making the case for doing the right thing /Wally SnyderFirst edition.New York :Routledge,2017.1 online resource (200 pages)Includes index.1-138-18899-9 1-138-18898-0 1. The business and personal cases for enhanced advertising ethics -- 2. "Do the right thing" for consumers : the law and rising above it -- 3. Advertise to children fairly and appropriately -- 4. "Native advertising" : transparency of advertising content -- 5. "Behavioral advertising" : protecting consumer privacy -- 6. The ethics of multicultural advertising and diversity -- 7. Ethical dilemmas we face in our business transactions -- 8. Inspiring and achieving enhanced advertising ethics.AdvertisingMoral and ethical aspectsAdvertisingMoral and ethical aspects.174/.4Snyder Wally S.904983MiAaPQMiAaPQMiAaPQBOOK9910149378903321Ethics in advertising2024029UNINA