Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / / edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real

• Autore: Sethuraman Raj
• Pubblicazione: Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025
• Edizione: 1st ed. 2025.
• Descrizione fisica: 1 online resource (176 pages)
• Disciplina: 658.827
• Soggetto topico: Branding (Marketing); Retail trade; Ethnopsychology; Customer relations - Management; Branding; Trade and Retail; Cross-Cultural Psychology; Customer Relationship Management
• Altri autori: Gázquez-AbadJuan Carlos Ruiz-RealJosé Luis
• Sommario/riassunto: The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
• Titolo autorizzato: Advances in National Brand and Private Label Marketing
• ISBN: 3-031-97133-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911022165903321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Proceedings in Business and Economics, . 2198-7254