LEADER 03059nam 22006375 450 001 9911022165903321 005 20250821130517.0 010 $a3-031-97133-7 024 7 $a10.1007/978-3-031-97133-4 035 $a(CKB)40402017000041 035 $a(MiAaPQ)EBC32269962 035 $a(Au-PeEL)EBL32269962 035 $a(DE-He213)978-3-031-97133-4 035 $a(OCoLC)1534805866 035 $a(EXLCZ)9940402017000041 100 $a20250821d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $e12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /$fedited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025. 215 $a1 online resource (176 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$a3-031-97132-9 330 $aThe 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aBranding (Marketing) 606 $aRetail trade 606 $aEthnopsychology 606 $aCustomer relations$xManagement 606 $aBranding 606 $aTrade and Retail 606 $aCross-Cultural Psychology 606 $aCustomer Relationship Management 615 0$aBranding (Marketing) 615 0$aRetail trade. 615 0$aEthnopsychology. 615 0$aCustomer relations$xManagement. 615 14$aBranding. 615 24$aTrade and Retail. 615 24$aCross-Cultural Psychology. 615 24$aCustomer Relationship Management. 676 $a658.827 700 $aSethuraman$b Raj$0294958 701 $aGázquez-Abad$b Juan Carlos$01163844 701 $aRuiz-Real$b José Luis$01845512 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911022165903321 996 $aAdvances in National Brand and Private Label Marketing$94429318 997 $aUNINA