03054nam 22006375 450 991102216590332120250821130517.03-031-97133-710.1007/978-3-031-97133-4(CKB)40402017000041(MiAaPQ)EBC32269962(Au-PeEL)EBL32269962(DE-He213)978-3-031-97133-4(OCoLC)1534805866(EXLCZ)994040201700004120250821d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAdvances in National Brand and Private Label Marketing 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real1st ed. 2025.Cham :Springer Nature Switzerland :Imprint: Springer,2025.1 online resource (176 pages)Springer Proceedings in Business and Economics,2198-72543-031-97132-9 The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.Springer Proceedings in Business and Economics,2198-7254Branding (Marketing)Retail tradeEthnopsychologyCustomer relationsManagementBrandingTrade and RetailCross-Cultural PsychologyCustomer Relationship ManagementBranding (Marketing)Retail trade.Ethnopsychology.Customer relationsManagement.Branding.Trade and Retail.Cross-Cultural Psychology.Customer Relationship Management.658.827Sethuraman Raj294958Gázquez Abad Juan Carlos0Ruiz-Real José Luis1845512MiAaPQMiAaPQMiAaPQBOOK9911022165903321Advances in National Brand and Private Label Marketing4429318UNINA