Handbook of research on strategic alliances and value co-creation in the service industry / / Shai Rozenes and Yuval Cohen [editors]

• Autore: Rozenes Shai
• Pubblicazione: Hershey, Pennsylvania : , : Business Science Reference, , 2017; ©2017
• Descrizione fisica: PDFs (507 pages) : illustrations
• Disciplina: 658.044
• Soggetto topico: Strategic alliances (Business); Customer relations; Economic value added
• Soggetto non controllato: Business performance; Consumer culture theory; Customer satisfaction; Product-service systems; Project management; Public relations; Service-dominant logic; Social media marketing; Software management
• Persona (resp. second.): RozenesShai; CohenYuval
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Strategic relationships: a service science perspective / Md. Abul Kalam Siddike [and 3 others] -- Engineering value co-creation in product-service systems: processes, methods, and tools / Giuditta Pezzotta, Sergio Cavalieri, David Romero -- Co-creation emerging in markets and with consumers: contrasting service-dominant logic and value co-creation / Barbara Aquilani, Costanza Nosi, Tindara Abbate -- The importance of customer satisfaction and customer loyalty in the service sector / Kijpokin Kasemsap -- The interactive approach to exploring value co-creation / Maya Golan -- Role of PR in relations management with strategic partners leading to value co-creation / Tanushri Mukherjee, S. S. Nathawat-Aibas -- Service capability analysis as a contribution to co-creation / Rogério Puga-Leal, Marta Ormazabal -- Co-creating value derivations in a service system journey / Ralph D. Badinelli -- Value co-creation approach for improving performance of outsourced projects / Yuval Cohen, Shai Rozenes -- An analysis of the agile theory and methods in the light of the principles of the value co-creation / Bertrand Verlaine -- Social media marketing and value co-creation: a system dynamics approach / Francesca Costanza -- Strategic IT alignment in service sector / Abrar Haider, Sureerat Saetang -- QPLAN: a tool for enhancing software development project performance with customer involvement / Marco Antônio Amaral Féris -- ; Balancing value co-creation: culture, ecology, and human resources in tourism industry / Jesus Alcoba [and 4 others] -- Value co-creation in education: a case study on engineering education / V. E. Annamalai -- Student-faculty joint research as a strategic alliance for knowledge co-creation in academia / Neeta Baporikar -- Mobile services for development: an opportunity for academic co-creation / Alan Hartman -- E-service innovation in rural Africa through value co-creation / Anna Bon, Jaap Gordijn, Hans Akkermans -- Modelling and simulation perspective in service design: experience in transport information service development / Monica Dragoicea [and 3 others] -- Co-creation and healthcare operations management / Paul Lillrank -- Value co-creation in fitness centers: the role of customer citizenship behavior on perceived value, satisfaction, and repurchase intention / Weisheng Chiu, Sunyun Shin, Hyun-Woo Lee.
• Sommario/riassunto: "[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry"--Provided by publisher.
• Titolo autorizzato: Handbook of research on strategic alliances and value co-creation in the service industry
• ISBN: 9781522520856; 9781522520849
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910159446203321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in hospitality, tourism, and the services industry book series.